Pages

• Use one main Heading 1 statement that should say what the page is about (keep it to 5-12 words). This is the first thing Google will search for. Then use Heading 2 and 3 for subheadings. Don’t just make text bold, search engines look specifically for headings (H1/H2/H3)

• Set a unique SEO title (Page Settings > SEO tab)

• Write a unique meta description for the page

• Keep the URL slug short and descriptive (e.g. /spectacle-repairs, make sure it’s not something like /page-3-final)